Last week, when Warner Bros. Discovery CEO David Zaslav hyped his companys portfolio, he spotlighted the DC superheroes and the immensely popular 90 Day Fianc. But there was a glaring two billion dollar omission: The Conjuring franchise.
Chalk it up to a bias against horror movies, or maybe the new regime not wanting to tout a series of dark, R-rated movies to investors. But the Conjuring films, centered around real-life figures Ed and Lorraine Warren and their 50-ish years of investigations into alleged demonic possessions, constitute the most successful horror franchise of the 21st century. The premise affords an expansive continuity that rivals comic books in scale and flexibility.
The controversial personal lives of the Warrens played by actors Patrick Wilson and Vera Farmiga are darker than anything in these movies. But grimy details havent derailed the Conjuring train; a direct sequel to 2018s The Nun is in production, and as recently as May 2021, there was talk of a Conjuring television series on HBO Max (although that was before Zaslav, whos been bullish about de-emphasizing streaming, took the helm).
Regardless of how the Conjuring Universe evolves, its worth looking back at how it successfully launched before the franchises first movie leaves Netflix on August 20.
In July 2013, The Conjuring grossed a monstrous $319 million worldwide against a modest $20 million production. A handsome, almost naturalistic haunted house movie, The Conjuring isnt complicated or inventive. Technically, creatively, and philosophically, its old school. Even critics in 2013 noted what a throwback it was. But thanks to the artistry of Saw director James Wan, its still one of the most impressive and unnerving movies ever made.
Its how The Conjuring harnesses atmosphere and environment instead of relying on spectacle that makes the other movies in the series pale in comparison. With a close and left-of-center shot of disfigured doll Annabelle, The Conjuring lets us know were in hostile territory. Not long after, at a college lecture in 1971, we meet the handsome Warrens. Their clean appearances and academic posture betray the unbelievable nature of their work. When a student asks what their titles are, Ed replies, Weve been called demonologists. Ghost hunters, paranormal researchers...
Kooks, adds Lorraine, breaking the tension and acknowledging skepticism in one swoop. But we prefer to be known simply as Ed and Lorraine Warren.
The Conjuring was a mega-hit that spawned a franchise. The movies center around Ed and Lorraine Warren (Patrick Wilson and Vera Farmiga), depicted as a charming couple of paranormal investigators.New Line
An ominous fade to creepy yellow-on-black text clarifies their unique traits; Lorraine is clairvoyant, while Ed is the only non-ordained Demonologist recognized by the Catholic Church (a claim thats disputed). As horror movies go, you couldnt dream of a more efficient introduction. Its little wonder more movies spawned around these characters; theyre easy to drop into countless spooky scenarios.
Efficiency really is The Conjurings strong suit, as James Wan drops the Warrens into the case of a family suffering a demonic infestation in their idyllic rural Rhode Island home. Wan made his mark with the surprise hit Saw, which made the torture porn subgenre the approach to horror in the post-9/11 years. After two 2007 duds, Dead Silence and Death Sentence, Wan bounced back in 2010 with Insidious, his first collaboration with Patrick Wilson.
A departure from the gore that started Wans career, Insidious proved he had the instincts to create tension and atmosphere. The Conjuring sees Wan really find his groove in a movie replete with Insidiouss unique touches, including sneaking effective jump scares into conventional shots and editing techniques.
But in contrast to Insidious, The Conjuring makes excellent use of negative space. Whens the last time you were so afraid of shadows behind a bedroom door? The simple instance of something happening when and where its not supposed to a ball thrown in a basement, clapping hands from the shadows can generate more screams than anything thats actually scary.
Lili Taylor co-stars as Carolyn Perron, a mother whose new Rhode Island home is haunted by an evil entity.New Line
Released a year after The Avengers alerted the rest of Hollywood to the gold rush of cinematic universes, The Conjuring stumbled backward into its fortune. The original movie was followed by 2014s Annabelle, directed by The Conjuring cinematographer John R. Leonetti and greenlit after audiences were enamored by the Annabelle doll and its (exaggerated) mystique. Despite a critical drubbing, Annabelle grossed enough to prove to Warner Bros. that its new big franchise is the many stories of the Warrens, factual accuracy be damned.
Like all successful cinematic universes, The Conjuring never set out to launch a franchise. It just happened. And sure, the other movies in the Conjurverse cant hold a candle to the 2013 original, with the franchise falling over its own feet with colorless clichs and visual maximalism that betrays what made the original so engrossing.
But the years have only been kind to The Conjuring. Its far more fun to enjoy in hindsight, and divorced from the sequels and spin-offs that are haunted by it.
The Conjuring is streaming on Netflix until August 20.
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