Oscars goodie bags: why you won’t be reading any vampire breast lift stories this year – Telegraph.co.uk

The implied affiliation between the company and the Academy Awards was certainly successful in generating press, but the sensational nature of some of the products included backfired upon Distinctive Assets, after theAcademy decided its image was under threat.

"Distinctive Assets continued use of the Academys trademarks not only infringes the Academys trademarks, but it is also likely to dilute the distinctiveness of the Academys famous trademarks and tarnish their goodwill," read a lawsuit launched by the Academy at the time.

"Press about the 2016 gift bags has focused on both the less-than-wholesome nature of some of the products contained in the bags, which purportedly include a $250 marijuana vaporiser, a $1,900 'vampire breast lift,'skin treatments by Park Avenue plastic surgeons valued at more than $5,500, a $250 sex toy, and $275 Swiss-made toilet paper, and the unseemliness of giving such high value gifts, including trips costing tens of thousands of dollars, to an elite group of celebrities," it continued.

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Oscars goodie bags: why you won't be reading any vampire breast lift stories this year - Telegraph.co.uk